{"id":7097,"date":"2022-05-25T14:57:14","date_gmt":"2022-05-25T14:57:14","guid":{"rendered":"https:\/\/faulknerwine.dreamhosters.com\/?page_id=7097"},"modified":"2022-07-01T09:56:58","modified_gmt":"2022-07-01T09:56:58","slug":"jules-manifesto","status":"publish","type":"page","link":"https:\/\/faulknerwine.com\/uk\/jules-manifesto\/","title":{"rendered":"Jules Manifesto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7097\" class=\"elementor elementor-7097\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f93e370 elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"f93e370\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/faulknerwine.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bottling-inserting-cork.mp4.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dd33d2\" data-id=\"2dd33d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62215f6 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"62215f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jules Manifesto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbfc630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbfc630\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db0ddfe\" data-id=\"db0ddfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7776b5 elementor-widget elementor-widget-heading\" data-id=\"a7776b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d897306 elementor-widget elementor-widget-text-editor\" data-id=\"d897306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>The subjective appreciation one gets from consuming wine. The inherent qualities of a wine should be the only determining factors but in\u00a0reality\u00a0the appreciation is driven by many other factors including price, packaging, 3rd party opinions, mood and other factors that can outweigh the wine itself.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aa5e6 elementor-widget elementor-widget-heading\" data-id=\"16aa5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd1427 elementor-widget elementor-widget-text-editor\" data-id=\"cdd1427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row-fluid-wrapper row-depth-1 row-number-2 dnd_area-row-1-padding dnd_area-row-1-background-color dnd-section\"><div class=\"row-fluid \"><div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\"><div id=\"hs_cos_wrapper_widget_1612970758047\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><p><i>The subjective criteria by which an individual measures quality.<\/i><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c1d318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c1d318\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d0ca4\" data-id=\"f5d0ca4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535920f elementor-widget elementor-widget-text-editor\" data-id=\"535920f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine, like taste, has infinite variations. It is Jules\u2019 mission to nurture that diversity and enable consumers of all means to find wines that best match their taste.<\/p><p>Shouldn\u2019t the market\u2019s invisible hand achieve this naturally? It is Jules\u2019 conviction that there is a gap in the market between wine as a luxury good and wine as a commodity. Wine as a luxury commands prices disproportionately higher in relation to the cost of production thanks to scarcity and \/ or high marketing investment. In this category, quality is less determined by the wine itself and is instead more a factor of perception and status.<\/p><p>Wine as a commodity is a race to the bottom where wines compete on price alone and not on quality. It is assumed that consumers who buy these wines do not have sophisticated taste therefore quality does not matter nearly as much as price.<\/p><p>All wines in between these two extremes are either overpriced commodities or aspiring to become luxury wines. Jules is targeting consumers who are unhappy with this status quo, who want to find mid-priced wines that best suit their palate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea4d0b elementor-widget elementor-widget-heading\" data-id=\"1ea4d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca3c5e elementor-widget elementor-widget-text-editor\" data-id=\"6ca3c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row-fluid-wrapper row-depth-1 row-number-3 dnd_area-row-2-padding dnd-section dnd_area-row-2-margin\"><div class=\"row-fluid \"><div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\"><div id=\"hs_cos_wrapper_widget_1612970885919\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><div id=\"pgc-14-0-1\" class=\"panel-grid-cell panel-grid-cell-mobile-last\"><div id=\"panel-14-0-1-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"0\"><div class=\"textwidget\"><p>First we need customers but we need to reach them without a big marketing budget that would make us into an aspiring luxury brand. This is in fact our biggest challenge: how do we become known to our target market? It is an ongoing challenge and we hope those reading this manifesto will help out by word of mouth, liking us in social channels and sharing advice. Fortunately we have had some success and have developed a portfolio of around ten styles of wine; this is also a work in progress.<\/p><p>Once we have quality or style objectives matched to our customers, we go about finding those wines wherever they can best be found. Hence we are not wed to any region, appellation or grape variety, we look for quality against value. We are a nimble organization and find the best partners wherever we source the wines from. Sometimes we source grapes, sometimes wine.<\/p><p>We are not an industrial producer who is driven by the need to sell wines from one place in as much volume and at the highest price possible regardless of the vintage and the quality.<\/p><p>Instead our mission is to help our customers find the wines that best suit their evolving and diverse taste at the best price. At Jules we continue to find new and innovative ways to achieve this mission.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row-fluid-wrapper row-depth-1 row-number-4 dnd-section dnd_area-row-3-padding dnd_area-row-3-vertical-alignment\"><div class=\"row-fluid \"><div class=\"span3 widget-span widget-type-cell cell_16139956515112-vertical-alignment dnd-column\" data-widget-type=\"cell\" data-x=\"0\" data-w=\"3\"><div class=\"row-fluid-wrapper row-depth-1 row-number-5 dnd-row\"><div class=\"row-fluid \"><div class=\"span12 widget-span widget-type-custom_widget module_1613995686324-flexbox-positioning dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jules Manifesto Quality The subjective appreciation one gets from consuming wine. The inherent qualities of a wine should be the only determining factors but in\u00a0reality\u00a0the appreciation is driven by many other factors including price, packaging, 3rd party opinions, mood and other factors that can outweigh the wine itself. Taste The subjective criteria by which an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7097","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/pages\/7097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/comments?post=7097"}],"version-history":[{"count":9,"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/pages\/7097\/revisions"}],"predecessor-version":[{"id":8271,"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/pages\/7097\/revisions\/8271"}],"wp:attachment":[{"href":"https:\/\/faulknerwine.com\/uk\/wp-json\/wp\/v2\/media?parent=7097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}